{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SHORTAGE

While most luxury brands drive direct exposure via social media marketing, celeb collaborations and style shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its primary items have not changed a lot in decades; it does not have TikTok, and doesn't offer celebs totally free bags.|Herm